Wed 3 Oct 2012
Howdy vinyl sellers!
This is Tay and today we’re going to talk about how engaging in some quick and easy trend spotting, as well as creating smart preview images, can boost your vinyl sells. For this article we’re going to focus on nursery designs but these techniques work equally well for keeping your shop up-to-date when it comes to offering any type of decorative decal.
To begin, you’re going to need to do a little research. Consumers tend to buy pre-made nursery collections from a few popular places. Often times you’ll get their magazines in your mailbox or a sales leaflet with coupons. Take a second to flip through these materials so you can see what room décor themes they are promoting. If their “new” children’s bedding designs feature jungle animals, sports balls, owls or butterflies then you know what nursery designs to feature in your online shop.
A big name kid’s store just launched a dump truck nursery line. Grab our Construction Vehicles Nursery pack, create example images using colors that coordinate with the bedding you saw and watch easy sales pour in. Seeing nurseries with simple color palettes and chevron stripes? Browse our large collection of monogram frames to create a clean and classic custom accent.
The reason this boosts sales is because people don’t quite know what they want until they see it. You may have a cute owl decal for sale but if the boring black preview you’re showing doesn’t match baby girl’s bedding and someone else’s (less cute) pink owl does, that’s the one they’ll purchase because that seller helped them envision it in their child’s room. When you work with vinyl all the time its easy to forget that first-time buyers don’t understand that they can order their vinyl design in any color they want. They mistakenly assume that what they see is what they get. By taking the time to update your preview images to reflect current color schemes, you’ll attract much more attention because your vinyl designs will be a visual match to what they’re shopping for.
Also, while you’re updating your images, be sure to add a watermark to protect your work and NEVER post high-resolution images (300 ppi) online. This is because your competition can save the image right from your storefront and cut it on some machines instantly. Online example images should be low-resolution (72ppi). To adjust this in Photoshop go to Image > Image Size > and then type the number 72 into the Resolution box. If the image becomes smaller than you want, go to Image > Image Size and type in the correct height and width while leaving Resolution at 72 and click Ok.
With a small investment in time you can shake up slumping sales and attract new business from the 4 million U.S. babies – and shopping moms – expected to come next year!